indaHash is a marketing platform that allows members to earn money by participating in brand campaigns on their social media profiles. As summarized in this review, indaHash was launched in January 2016 with a focus on micro members, and in the first year run 497 campaigns in 34 markets, while their member network grew from 10,000 to 110,000 and their employees number from 6 to 62. indaHash now offering a network of over 300,000 members from 70 markets; more than 400 clients, including Fortune 500 companies (such as Coca Cola, Sephora, VW, Adidas, P & G, McDonald's, L'Oreal, New Balance, etc.), have run more than 1000 campaigns on platforms; and more than 130 employees in 7 countries (Germany, UK, Poland, Singapore, USA, UAE, and South Africa).
Requirements to be accepted as an indaHash member include at least 700 followers, "exact post count", "good level of engagement", and "good post quality (no memes, contrived or controversial content)". Once accepted, member participation levels are determined algorithmically and dynamically, based on followers and engagement. Members access the platform through the mobile app, whose current Android version has an average rating of 3,3 of 1,899 reviews (including many complaints about long waits for verification / acceptance and lack of campaigns), and its average iOS version the average rating of 2 is derived from 21 ratings.
Once logged in, members can view the list of campaigns available to them, and details for each campaign task. Generally, members must take photos or record videos and publish them on social media accounts, with the tag #hashtag and @ specific tags in the description. Members can view their remuneration (rate per post) before deciding to participate, and their account balances are updated once the content is submitted, moderated and posted. Withdrawals are limited by the minimum amount and the terms of payment are 30 to 60 days; payment comes directly from indaHash and saved to the user's bank account.
indaHash according to their Whitepaper, now launching its IDH cryptocurrency, with pre-ICO set for November 8, will run for a week. Although fiat currency payments remain available, using crypto-curency will allow members to be paid immediately and without disclosing their personal information, and also make the platform available to more participants worldwide. Members will be able to sell their IDH coins back to indaHash (through a buyback program based on the payment of money from the brand) or on cryptographic exchange, and also use it for special offers or early access to brand products and services.
Furthermore, influencers will be able to swap their IDHs for personalized tokens, which they can then use to reward followers for engagement and to grow their audiences. Fans can then swap these personalized tokens for things like access to exclusive content, meetings with celebrities, or appear in posts. Fans will have their own indaHash profile where they can see the balance of different member tokens. To provide usage incentives, brands that buy campaigns with IDH coins will benefit (discounts, additional features), while members with more IDH in their wallets will receive a higher bid for the campaign.
Although the Ethereum infrastructure is sufficient to handle the current transaction volume of the platform, it aims for mass adoption that will take it beyond Ethereum's capabilities. While IDH tokens are planned to remain in Ethereal, indaHash sees a measurable solution for personalized fluorescent gauge tokens, such as Raiden. Whitepaper is currently concentrating on business plans and does little to apply, but states that a technical whitepaper explaining the platform architecture will be published, albeit without say when.
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