Yumerium — An Incentivized, Blockchain-Based Open Gaming Platform
The gaming community is a vibrant and active one with millions of followers all over the world. You only have to witness the huge growth of e-sports in recent years and the fact that people now pack out stadiums to watch competitive video-gaming to know that people have a real passion for this new art.
At the same time, the gaming community itself can be the best form of marketing for games. Studies have shown that people are much more likely to trust reviews and recommendations of fellow gamers above typical forms of advertising and traditional media when looking at new games.
So what Yumerium will do is to introduce a system whereby people can earn rewards — in the form of YUM tokens — by playing, sharing and reviewing games. They can then use those tokens as game money.
Market Opportunity
The video game industry is worth a staggering $109 billion today and is expected to grow to $128 billion by 2020. Yumerium predicts that a growing segment of this huge revenue will be going to the earn to play market, which they aim to be at the forefront of.
They are well placed to do this, having been involved in the industry for a number of years with GalaNet, which ran the first free-to-play game in the US with game publisher gPotato. Yumerium will be launching their platform with four games— Dream Pets, Kingdom Watcher, Mega Overlord and Hell Dimension VR
How the Yumerium Platform Will Work
The Yumerium platform will offer opportunities for gamers, publishers and developers to benefit from it.
New games can join the platform and will be allocated “seed funds” in YUM tokens for doing so.
The developers of those games can use their allocated YUM to attract a new audience by offering rewards to players who spread the word about their game and bring in new users.
In turn, gamers will be able earn YUM tokens by playing, sharing and reviewing games. They can then use the YUM they have earned as currency within the games they play (or of course convert the YUM to other cryptocurrencies or fiat on exchanges)
It will be possible to use YUM in all games that support Yumerium and the company expects that the number of games on their platform will increase substantially over time.
There will also be the possibility of new games using Yumerium to crowdfund, receiving YUM tokens for marketing purposes if successful
ICO Details
There will be a public pre-sale, which will commence on 23rd May, with the main token sale due to commence not long after.
Here are the main details about the token sale:
Token: YUM token
Maximum number of tokens: 634 million
Tokens available during ICO (hard cap): 317 million (i.e. 50%)
Token price: 1 YUM = $0.10
Sale starts: 23rd May
Sale ends: TBC
The allocation of funds will be as follows:
Token sale: 50%
Founders & Advisors: 20%
Network Seeing: 20%
Company reserve: 10%
So those are the main details of the ICO.
This is an interesting proposition. There have been quite a few ICOs already in the gaming sector, but Yumerium has the advantage of being experienced in the field, having developed games for a number of years and having some games already built to be used on their platform. This should give them a head-start on some of the competition.
Its token model in theory is a good one, rewarding people for sharing their opinions on games and thus hopefully creating a viral network effect.
It will be one to watch in terms of how much interest it generates from the crypto community.
You can check out the Yumerium ICO here, join them on Telegram here and follow their announcements on bitcointalk here.
Author: Cristina ngocok
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